Dr Josephine Go Jefferies is a Senior Lecturer in Marketing at Newcastle University Business School in the UK. Her research focuses on the role that digital services play in consumer health and well-being. With expertise in telehealth services for patient self-management of chronic conditions, her work has considered the experiences of patients and healthcare professionals managing cardiovascular disease, chronic pulmonary disease, and diabetes. More recently, her work has focused on studying how invisible variations in cognitive and sensory processes (including autism, ADHD, dyslexia, and other forms of neurodiversity) affect well-being. By employing sociological approaches to consider the various forms of consumer work involved in being well, she encourages others to reimagine how sociotechnical marketing practices can be made more inclusive. She argues that by conceptualising how consumers reflect and respond to the marginalising conditions they experience, we can transform digital service designs to amplify the opportunities and affordances that are critical for well-being outcomes.
Title: “Enabling Neurodiversity for Global Health and Human Development”
Dr Angeliki Kerasidou is an Associate Professor at the Ethox Centre, based at the Big Data Institute, Oxford University. She is an expert in research ethics, and in data-driven research and AI, where she has published extensively. Her focus is particularly on the issue of trust including what it means and how to ensure public trust in research on health data held and controlled by public bodies and biobanks. Angeliki has held a NDPH Senior Fellowship to investigate the ethics of AI in population health, and is a collaborator on a number of projects funded by the UKRI and NIHR, investigating trust-related issues in the development of medical AI tools, and the relationship between trust and justice in health data use and research. Angeliki leads the Oxford Network for Sustainable and Trustworthy AI in healthcare (OxSTAI), is the Independent Ethics Advisor for EU funded project developing medical AI tools. She is an Official Fellow of Reuben College, Oxford University.
Title: Who is the expert in the room? Trust And expertise in AI-assisted healthcare
Dr Karolos Papadas is an Associate Professor of Marketing at the University of York (U.K.). He has been a visiting professor at the Copenhagen Business School, University of Vienna and University of Athens. His main research and teaching interests lie in the areas of CSR/Sustainability, strategic marketing, sustainable/green marketing, international marketing and branding. His research has been published in peer-reviewed journals including Journal of Business Research, European Journal of Marketing and International Marketing Review, while his work has been regularly presented at conferences across the globe, such as the American Marketing Association and European Marketing Academy. He is an Editorial Board Member of the Journal of Business Research (CSR & Business Ethics section) and an Associate Editor of the Journal of Sustainable Marketing.
Karolos is the co-editor of the book “Ethical Consumption”, published in May 2023. To date, he has gained approximately £250,000 in funding for research projects with environmental and social impact in Europe and West Africa. In his current funded project, Karolos teamed up with a Ghanaian SME and a local University towards the development and branding of a new cereal product. This project has received two prestigious awards from the Innovate UK (UK Ministry of Research & Innovation) for its impact on education inclusivity, poverty alleviation and local community regeneration in the North region of Ghana. This project has also been featured as a best practice for knowledge transfer in the United Nations’ magazine, “Envoy”.
Karolos has served as an advisor on sustainability and marketing to BoEs/CEOs (APIVITA, Landmark Environmental, University of York) and has extensive experience in executive education in the energy, insurance, and banking sectors. He has also been invited to deliver keynote speeches to organisations (HM Department of Business & Trade-UK Government, National Bank of Greece, Allianz, Danone, B Corp, PUIG, among others). He grew up in Corinth, Greece.
Title: “Marketing for Public Good: Developing a purpose-driven brand in Ghana to tackle malnutrition.”
Dr. Aikaterini (Katrina) Tavoulari (https://tavoularikaterina.com/) is a Fellow of the Higher Education Academy, Chartered Psychologist with the British Psychological Society, and Chartered Disability Practitioner with the National Association of Disability Practitioners. She brings over 19 years of interdisciplinary clinical psychology experience, including leadership in specialist disability education in Greece, clinical work at Moorfields Eye Hospital in London, and lecturing in disability studies, vision impairment, psychology, qualitative methodology, and business at University College London, and Birmingham Business School. Katrina completed her first postdoctoral tenure at the University of Bath and currently holds a second postdoctoral position at King’s College London, collaborating with the Universities of Oxford and East London. Her community-based research has been funded by GW4, the British Academy, UNICEF, and other organisations. She has partnered with entities such as RNIB, Guide Dogs UK, Retina UK, Angel Eyes, and Research England to advance inclusion, improve accessibility, and challenge ableism. Research impact is a key priority for her, both nationally (e.g., “Goal for All” Goalball Event, 2024) and internationally (e.g., invited by the The Association of Parents, Guardians & Friends of People with Autism ‘Anemoni’ and Agrinio Medical Council in Greece to support an anti-ableistic paediatric hospital environment, 2025).
Title: “Unseen but Not Unheard: The Blind Spot of Ableism in Health Communication and the Representation of People with Vision Impairment”
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